Wednesday, September 9, 2009

Web Marketing 101

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Web Marketing is the most important thing to a growing business.

We all know that web marketing is a difficult thing, but web marketing is EVERYTHING to online business. Many people will promise "overnight success" to wannabe web business owners and they will get suckered into a "pie-in-the-sky" dream. However, if they don't have good web marketing, they don't have anything!!

I have launched several businesses in the past several years, and in the beginning I thought that just because I built a web site the world would beat a path to my door. How wrong I was! I didn't realize that without good web marketing no one would even view my site in the first place!

Since my first venture in online business I have realized that web marketing IS the NUMBER ONE priority of an online business.

What business are you in? You may think that your business is selling widgets or something else, but it isn't! No, your business is web marketing! You NEED to realize this. This is the first and foremost thing.

If you can grasp this ONE point, you will be way ahead of the masses who decide to build a website to make their "millions." The life blood of a web business is the traffic that it receives. If you can average 50 unique hits per day and from those hit you make one sale or ten AdSense click, what would happen if you could get 500 hits in one day?? You sales (or clicks) would also multiply by ten!

How are those people going to get to your site if they don't know about it??

How are they going to find out about it in the first place?

Everything on the internet rises and falls on traffic. Traffic comes from successful web marketing. That doesn't mean that your web marketing costs a fortune! In fact, in many cases it is free! You just need to know where to look.

Here are a few steps that you can take to begin to pursue great web marketing.

1. Design a Search Engine Friendly site.

Keep it simple. Yeah, we all love those "Flashy" sites with cool features, but search engines love simplicity.

Use text links. So you have a really cool looking navigation bar? Chances are Google can't understand it. Put some text links on your page that link to the other areas of your site too

2. Use Links

Make sure that you put a page on your site where you link to other sites. This shows search engines that you are relevant and connected to the world!

Ask other web sites to link to your site, or ask bloggers to link to it. Use as many (ethical) means as possible to get your link out there

3. Submit, submit, submit

Submit your site to the big search engines like Google, Yahoo, and MSN, the others don't matter as much. If Google and Yahoo list you...everyone will.

Submit your site to DMOZ (dmoz.org). This is a free directory that will give a lot of credibility to your site

4. Become and author

The internet is driven by content. Content is king. So...write some relevant articles and put them on your site.

Take some of those articles and submit them to "article sites" and make sure you put a link to your site!

Well, this is really just the tip of the iceberg of web marketing, but if you practice these things you will surely begin to see an increase in traffic!

Remember that above all, if you master web marketing, you have mastered the web!

So you have an online business and need more traffic? Check out this site that offers a great value on an ebook that will give you everything you need to do successful web marketing!



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